Who We Are

The Best Bar in the World, LLC, was founded by Sean Muldoon, Jack McGarry, and Ben Schaffer in November 2012.

Building on internationally-known projects like Belfast’s Merchant Hotel and New York’s Dead Rabbit, the company intends to bring the expertise, skill, and creativity of its principals to the global beverage and hospitality industries.

The Partners

Sean Muldoon

International barman Sean Muldoon is the founder and general manager of The Dead Rabbit Grocery and Grog in New York City, and formerly the bar manger of The Merchant Hotel in Belfast. The Merchant was declared “World’s Best Cocktail Bar” in 2010 at Tales of the Cocktail, and The Dead Rabbit is widely considered to be one of the most significant bar launches in years.

At The Merchant, Muldoon soon established himself as Ireland’s preeminent cocktail authority by elevating the hotel’s cocktail experience with artisanal ingredients, handcrafted techniques, and exceptional service. He helped create The Connoisseurs Club at The Merchant Hotel, which offered regular in-depth seminars by luminaries such as Dale DeGroff, Sasha Petraske, Audrey Saunders, Gary Regan, Dave Wondrich, Simon Difford, Wayne Curtis, Robert Hess, Tony Conigliaro, Jeff Berry, and many others.

Jack McGarry

In his role as bar manager at both The Dead Rabbit and The Merchant Hotel, Jack McGarry became internationally known for his extensive historically-based beverage programs.

For each project, McGarry thoroughly tested thousands of recipes from scores of cocktail books from the mid-nineteenth century, which sometimes involved making 50 to 70 versions of a single drink before one was deemed the best. At The Dead Rabbit, the result is a voluminous cocktail menu with 72 cocktails, as well as bottled and communal punches, and the largest selection of Irish whiskey in New York.

Immediately prior to joining The Dead Rabbit, McGarry tended bar at Milk & Honey London, one of the world’s most highly awarded bar operations.

Ben Schaffer

Ben Schaffer has worked as a creative director, project manager, and marketing consultant for companies in many industries, including beverage, finance, real estate, pharmaceuticals, publishing, and consumer products.

He is also the president of Media Mezcla LLC, founded in 2002. At that time, it was among the first firms to bring the latest web technologies to not-for-profit and political advocacy organizations, and continues to serve those markets today.

To contact the team, please use our Contact page.